Cold Comfort

Cold Comfort

South Koreans can now soothe themselves after a big night out with hangover-fighting ice cream.

A convenience store chain has launched the Gyeondyo-bar, which translates as “hang in there,” and according to the company is the first ice cream bar marketed specifically to combat the aftereffects of alcohol consumption.

Drinking is big business in South Korea, and so are hangover cures, which generate U.S. $126 million in annual sales, ranging from pills and beverages to cosmetics for women who want to keep their skin soft after a boozy night.

South Korea is exporting its remedies. Its most popular hangover beverage, Hut-gae Condition, made by a unit of the CJ Corp. conglomerate, has been sold in China, Japan and Vietnam since 2014. The drink also is featured in the popular 2014 music video Hangover by Korean pop star Psy and U.S. rapper Snoop Dogg.  Reuters